Marketing to Women

Woman’s Day magazine, in retrospect, is going to go down in history to be as puerile, provincial, and trivial as the ads for toasters, cars, and bras for women in the 1950’s. They send me this rag free in the mail because I have a business. Occasionally I flip through it to get a laugh and I saw this.

The ad on the left is for a fake butter product. They’re making it analogous to a long-term relationship. The ingredients in “I Can’t Believe It’s Not Butter” are purified water, soybean oil, palm kernel oil, palm oil, salt, soy lecithin, natural flavors, vinegar, Vitamin A Palmitate, and beta-Carotene (for color). Jul 25, 2017

Soybean oil is very bad for you and in most processed foods and fast foods. Since it is so high in easily oxidizable omega-6, it’s a poor cooking oil choice. This article takes a look at eight harmful effects of soybean oil backed by scientific research. I’m pretty sure palm oil is no better.

Soybean oil

Given all of that, I agree that it’s analogous to a long-term relationship which is a statistical misnomer. The only long-term relationships that lasted from the old days were anchored in the couples subconscious minds by their birth family. God only knows what kind of marriage that was; probably more like comfy brother and sister than hot, novel lovers from different tribes. Most marriages are lucky to last 10-11 years, long enough to raise the kids a little over halfway and not kill each other. All the romantic hype around marriage is romantic fantasy and like fake butter, it’s bad for you! I think most people would agree that it’s not good for human beings to live with the same person for too long. It’s celebrated because people are afraid of great sex actually changing them spiritually.

When a person finally understands and embraces their body and emotions there is nothing greater or more powerful on the planet. It can change the world. The governments and the religions all know that which is why they sell us the awful healthcare system we have, obsession with a fitness regimen instead of health in balance and moderate treats, and dogmatic religions that demonize the body and nature that espouse abstinence and deprivation and promote “I Can’t Believe They Call This Shit Butter” long-term relationships.

We’re getting into the gray area here between this black and white ad. The implied assumption being, long-term is white, like a wedding dress on the right and black, like a classy little black dress is on the left. Neither one is accurate and the butter side verges on slut-shaming.

Who doesn’t love butter?! Butter is real. A bit of butter in your diet is good for your skin. There is one ingredient in butter; milkfat and man is it good! I just used 2 sticks of butter to make a shortbread crust for an apple tart and it turned out smashing! The puns are coming fast and furious here; tart, shortbread, fast, furious. Sounds like great sex to me.

There are only 34 calories in a teaspoon of butter and when added to fresh bread, it is pure joy. There is no other substitute for it if you’re making sugar cookie cutouts for a holiday for people you actually love. The key is moderation. Don’t eat the entire apple tart with shortbread crust or ten cookies.

The same goes for your relationships. Don’t have sex with a new partner every night. That would be too many one night stands, but I don’t know anyone who does that. There is nothing unhealthy or wrong about having a lover or a boyfriend. I think it tastes the best and is the most realistic with regard to human nature. It’s also the truth!

Give me that butter any day. It is not a one-night stand. Looks like love to me; no possession but likely repeated as long as the recipe is right.

warm bread and butter

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